I am a huge believer in the power and possibility of virtual reality (VR) and augmented reality (AR). And we content creators need some help. We come from a great many professional walks of life. I’m talking all corners: from artists and animators, developers and filmmakers, screenwriters and special-effects editors, to architects and surgeons, and on and on.
The point is each discipline has its own language and terms that their own teams understand. We don’t have that in VR or AR, at least not yet. But, why? Because the revolution is happening as I write this, and it’s hard to capture a speeding train. The evolution of shared terms of art usually happens in hindsight or slowly in bits and pieces for new mediums, if we follow in the footsteps of creative writing and grammar, or filmmaking and film/video production.
It’s driving me crazy going through Twitter to find the latest video explainers or articles detailing lessons and successes.
The lack of shared language presents a problem, constant miscommunications both big and small. They’re endless. When a programmer says latency, a broadcast producer may not know what that means until it’s it explained. Latency is similar to experiencing a time-delay on air. Each team is learning new things and fresh concepts, creating new hardware and software, and discovering new applications that require new terms that are commonly understood by all.
It’s driving me crazy going through Twitter to find the latest video explainers or articles detailing lessons and successes. There are billion-dollar projections out there for this budding industry within the next 5-10 years, and much of that is predicated on content. We need to systematize what’s necessary so we can build consistent products and fully commercialize this industry.
There is extensive research and development to take place and right now some of the most brilliant minds are on it all over the world. Let’s not waste time on reinventing the wheel in every corner working on this. Let’s find an open sourced, collaborative solution so we can all get to the business of making great VR and AR.
Can I get an Amen?!